Great idea?

The contract with a single "creative communications agency" to come up with the ideas for the recent "GREAT Britain" advertising campaign cost £600,000.

This is the initial contract only - and doesn't cover launch costs, or further developments of the campaign.

Some perspective: the best funded NPO for jazz is Serious, which will receive £449,302 in 2012/13.

Perhaps the DCMS should spend a bit more on the things they think are so great, rather than cutting the Arts Council's budget by 30%.